The Caribbean Industrial Research Institute (CARIRI) recently hosted their first 3 day workshop on “Introduction to Animation” on Saturday 4th/11th/18th November at the Centre for Enterprise Development, Innovation Avenue, Freeport. The decision to host the introductory workshop was made after the overwhelming response from persons who wanted to come to our recently concluded Junior Adventure Technology Camp but were older than our age requirement of 13-18 years.
Animation is an exciting topic froth with career potential in Trinidad and Tobago. This is exemplified by the changing marketing needs of companies who are always pushing the envelope on innovative and creative designs. Gone are the days where traditional print media would suffice as everything is digitized in the internet era. Successful marketing techniques ten years ago must now be combined with digital marketing. This is due to changes in lifestyle and user preferences with increased use of the internet and social media. In 2006 if you asked anyone what this “#” symbol meant they would have responded with, “Oh, that’s a number sign for #2 pencils or the pound sign on telephones.” Fast forward to 2014 and “Hastag” and has been added to the Merriam- Webster Dictionary.
Digital Marketing is increasing and is evident based on budget allocations of companies. According to a benchmarking study done by ITSMA which is a leading source for insight community and B2B marketers in the connected economy, offline marketing decreased by 29% with participants anticipating an increase in their spending for online marketing by 18%.
Important aspects of digital marketing include online video content, social media campaigns and mobile marketing. In terms of online video content, animation has proven to be an engaging instrument that can help companies tell their “Brands Story.” According to Molecular Biologist, John Medina, vision is our most dominant sense which takes up half of our brains resources and is processed 60,000 x faster than text. On average Facebook streams more than 4 billion video streams every day. Animated videos can put you ahead of the crowd as internet viewers have short attention spans and animation videos done right can evoke emotions that resonate with viewers. With the rise of intrusive marketing ads, animated videos are a breath of fresh air. If your company falls into a technical field, animation can simplify difficult topics but demonstrating how mechanisms and processes work through fun characters. Animations can also make you nostalgic which is a powerful emotion. Digital marketing provides an avenue for companies to use content in an effective way which can promote brand awareness and increase conversions.
For more information on our future workshops such as our Introduction to Animation feel free to contact our mCentre App Club which is an outreach programme to help build a developer community and increase awareness and competency in the Information Communication Technology field.Members of the public can join the App Club at no cost and will benefit from free information sessions like these as well as virtual support, if needed. CED and CARIRI are making leaps and bounds in driving innovation and creating a space for people with ideas to develop them.
Introduction to Animation Workshop participants learning the basic of modeling and animation
Successful participants are all smiles with their certificate of completion
On November 30, 2017 CARIRI hosted a workshop, the Theme of which was “Practical Applications of Solar & Wind Energy in the Energy Efficiency Matrix”. This workshop was a follow up to an Energy Efficiency Stakeholder Forum held on July 20 2017. These initiatives form an integral part of CARIRI’s thrust to build capacity and provide services to the public and private sectors in the area of Energy Efficiency and Renewable Energy.
The Workshop on Practical Applications of Solar & Wind Energy was well attended by both Public and Private Sector organizations, inclusive of Ministry of Local Government, Ministry of Works and Transport, West Indian Tobacco Company Limited (WITCO), Caribbean Bottlers Trinidad and Tobago Limited, Shell Trinidad & Tobago, National Gas Company of Trinidad and Tobago (NGC), National Energy Corporation, Trinidad and Tobago Bureau of Standards and other Stakeholders from the Manufacturing and Petrochemical Sectors.
Feature presentations were made by Mr. Søren Draborg, Product Manager, Renewable Energy and Energy Efficiency, Danish Technological Institute (DTI); Dr. Indra Haracksingh, Lecturer in Environmental Physics, University of the West Indies; Ms. Anita M. Hankey, Team Leader, Renewable Energy and Energy Efficiency Division, Ministry of Energy and Energy Industries; Mr. Courtenay Mark, General Manager (Ag.), Trinidad and Tobago Electricity Commission (T&TEC); Mr. David Fojo, Green Architect, Fojo Design & Develop Ltd.
Given the inevitability of the progression towards adoption of Renewable Energy at a global level, CARIRI sees its role, as a focal point for Research, Technology and Innovation, as both contributing to laying the groundwork for the paradigm shift that must take place in the national psyche and supporting the private sector in its efforts to enhance operational efficiency, productivity and competitiveness by fostering more efficient use of energy or embracing renewable.
Going forward, CARIRI will be accelerating its efforts to build awareness and work with stakeholders in advancing the national Energy Efficiency and Renewable Energy agenda.
(L-R) Ms. Eka Rudder-Fairman, Programme Leader, Sustainable Energy, CARIRI; Mr. David Fojo, Green Achitect, Fojo Design & Develop Ltd; Dr. Indra Haracksingh, Lecturer, Environmental Physics, University of the West Indies, Mr. Anita Hankey, Ministry of Energy and Energy Industries, Team Leader, Renewable Energy and Energy Efficiency; Mr. Courtenay Mark General Manager (Ag.), Trinidad and Tobago Electricity Commission (T&TEC); Mr. Søren Draborg, Product Manager, Renewable Energy and Energy Efficiency, Danish Technological Institute (DTI).