Food Fraud is simply defined as intentional deception using food for economic gain- Michigan State University (MSU) Food Fraud Ref Sheet.
#didyouknow Food Fraud causes the global food industry an estimated US$40 billion each year? – Professor, John Spink, Director of Food Fraud Initiative
All it takes is ONE incident to cause irreputable damage to your business, your brand and to consumer confidence globally. This can lead to long term industry wide loss, close off export markets and damage trust in public institutions and regulatory bodies.